Questions brands ask us

How much does an ABX production cost?

Between €2,000 and €30,000. It depends on the module, how big the setup gets, how much preparation the concept needs, and what the venue already has. Send us the brief and we develop a first concept free of charge.

What technical requirements do we need to provide?

Sound system, lighting, and a stage if the format needs one. Everything else we bring ourselves. The Playground adapts to the room: loud over a PA, or silent on headphones. That is why it works on a busy trade show floor and in a quiet store.

How far in advance do we need to book?

Two to eight weeks. That range covers building a module from scratch for your brand, so it depends on how much there is to build. Once the module exists, a remix or an update is much faster.

Do you need musical experience to join the Playground?

No, and it is not built for musicians. Every sound is pre-quantized and harmonized, so whatever you press fits. People are making music within seconds, and our instructors stay at the stations to get them going. Musicians have fun with it too, but a first-timer and a professional can play the same session together.

Where can a production take place?

At your venue: trade show, store, festival, conference, office. Or at ours, the House of Music on Revaler Strasse in Berlin. We have played showcases in Dubai, Shanghai and France, so travelling with a production is nothing unusual for us.

What return can we expect from a brand activation?

Visitors take part instead of watching, and that is what they remember afterwards. While it happens, the production is being filmed and recorded: performance footage, reaction shots, a clean audio feed you can cut for social. And the sound itself stays with you. Tracks and sonic elements made during a session or a team workshop are yours to keep and use.